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Press Release: In Today’s B2B Markets Good Sales Requires Excellent Data

Today, businesses are not as quick to purchase products or services as they once were. Per Sky Cassidy, CEO of MountainTop Data, slower “buying cycles” necessitates more than ever that B2B companies utilize ultra-clean and updated marketing lists to be profitable. (Los Angeles, CA) June 4, 2019−B2B buying cycles are getting longer. This, according to a study by Demand Gen…

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Press Release: Website SEO Ranking Jeopardized Without Email Marketing

In March 2019 Google implemented an algorithm update that could negatively affect search engine optimization (SEO) rankings for many websites. Not surprisingly, email marketing strategies can turn the deficit into a gain. (Los Angeles, CA) May 6, 2019. The full ramifications of Google’s March 2019 algorithm update are not yet known. A survey of 500 users found that 58 percent of respondents…

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Press Release: Data Intelligence Expert Gives Advice on How to Avoid Costly Cloud Migration Problems

Mountain Top Data CEO Sky Cassidy says US companies will prepare to invest in cloud solutions to increase their efficiency and security, but they should know the pitfalls and difficulties before they go, especially regarding email challenges. (Los Angeles, CA) April 1, 2019. Cloud solutions offer businesses reduction in time, money and effort, as well as increased cyber security.1 In…

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Press Release: Revenues Lost−34% of Marketing Executives Not Sure How to Use AI

Artificial Intelligence (AI) has revolutionized marketing by allowing businesses to leverage data to steer the customer’s next move. Yet many marketing directors don’t understand how to use the full potential of AI to maximize profits, says Mountain Top Data. (Los Angeles, CA) March 4, 2019 --- According to a global survey of 600 executives, nine  out of 10 companies use…

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Press Release: Brand Archetypes Frame Content Marketing Strategies for Startups, Expert Says

As U.S businesses gravitate to content-based marketing strategies, If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview marketing expert, Ryan O’Hara, on how startups can capture attention from their target audiences. The podcast commends brand archetypes as the formula for driving content marketing campaigns and sustaining interest from prospects.   (Tampa, FL) February 26, 2019 –…

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Press Release: Top Online Sales Generator Set Record Cyber Monday Sales

Today, businesses can thrive or die on their ability to generate online sales. Several marketing tools are available, however, there’s one sales generator that beats them all, says Mountain Top Data. (Los Angeles, CA) February 26, 2019 – In November the latest Cyber Monday (starting on Thanksgiving Day and culminating on the following Monday) became the highest U.S. ecommerce sales…

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Press Release: Updated Technology and Employee Autonomy Necessary for Remote Workforces, Expert Says

As more working professionals telecommute regularly, If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview remote workforce expert, Lissette Sutherland, on how companies can manage remote teams. The podcast encourages managers to give remote workers autonomy in facilitating workplace culture and success. (Tampa, FL) January 22, 2019 – CNBC outlined a recent IWG report noting how…

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