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Don’t be a Marketing Snob

Speaking with Ardath Albee earlier this year on the If You Market podcast (episode 75) got me thinking about the idyllic image of marketing vs the reality of practical marketing.  My conclusion is that it can be very counterproductive when marketers play “keeping up with the marketing Jones” instead of focusing on what works for them and their company, focusing…

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How to Find a 4 Leaf Clover (literally and in your marketing)

Keep your fingers crossed and your nose to the grindstone. Your chances of looking at a patch of clover and finding a four leaf clover  (10,000 to 1) are better than the odds of stumbling into a great marketing campaign (unknown).  If your goal is marketing success your technique shouldn't be to just wait for good ideas to come to…

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Marketing with Reverse Ass Pennies?

First, if you haven’t watched the Upright Citizens Brigade video titled “Ass Pennies” video, go watch it now. ... .... ..... Okay, now that you’re back, you’re welcome, or I’m sorry, whichever. The concept is simple: in ass pennies, a technique is given for slowly seeding something terrible into the world for your advantage (or own sick gratification). Reverse ass…

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Reddit AMA With Sky Cassidy

Our CEO and host of the If You Market podcast, Sky Cassidy, had a great time answering questions on Reddit AMA today. Email Marketing Events Startup marketing Social Stanley Cup (lol)   Hi, I’m Sky Cassidy. I’m a B2B marketer, CEO of a B2B data company and host of a podcast called “If you Market"... (the S**t Out of It…

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The newest thing in marketing is… 99% Bullshit. “Purpose”, “Why”, “Authenticity”, and other things marketers are ruining

By: Sky Cassidy There’s been a lot of talk about the “purpose” driven company and how your company must have a “higher purpose”.  I think it’s 99% bullshit, not only that but this manipulative marketing tactic threatens the livelihood of all marketers.   To the causal observer there’s a fine line between an effective marketer and a manipulation, but to us…

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We’ll See You at the B2B Marketing Expo

The B2B Marketing Expo is October 2-3, at the Los Angeles Convention Center. Get free tickets Here and see the Show Guide Here. Visit us at booth #1519, we'll be giving demos of out data search platform and answering your marketing data questions. Also attend our presentation "What’s Next in B2B Direct Marketing Data?" on Thursday (11:45-12:15).

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Press Release: Startup Marketing Success Boosted by Clean Data

Startup Marketing Success Boosted by Clean Data Startup businesses have a far greater chance of failing than succeeding. 70 percent of all industries fail within 10 years. eCommerce is the worst, with 90 percent failing within 120 days. Sky Cassidy, CEO of MountainTop data, highlights how startups can succeed with clean data. (Los Angeles, CA) August 12, 2019− Startup businesses…

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Lead Gen Trick Revealed

I promised a lead gen trick and that's exactly what I'll deliver. There was a team of prospectors in 1849 that found a valley of gold.  They new it was only a matter of time before others found it and they didn't have the manpower to protect the valley.  They needed time to secure their claim and collect as much…

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Market Your Valuable Ideas | How to turn Thoughts into Value | With Sky Cassidy

Our CEO, Sky Cassidy, recently guested on the Bootstrapping your Dreams Show with Manuj Aggarwal.   They Discuss: The key to selling anything Laws about spam email Key differences between B2B and B2C marketing The difference between marketing and sales Ethics of emailing Working on an idea and being efficient at it Branding yourself Integrating different marketing channels How to…

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Press Release: Data “Scholarships” Enable Brilliant Minds in Startup Community

Data “Scholarships” Enable Brilliant Minds in Startup Community With about 90 percent of new businesses failing within their formative years, MountainTop Data CEO Sky Cassidy is helping startups on the path to success by offering data scholarships. (Los Angeles, CA) July 2, 2019− The number one reason for failure in business within the first year is cash flow problems, followed…

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Press Release: Customer-Powered Companies Guaranteed to See Higher Sales, Experts Say

Customer-Powered Companies Guaranteed to See Higher Sales, Experts Say If You Market Podcast hosts, Sky Cassidy and cohost Karla Jo Helms, interview marketing specialist, Mark Organ, on how companies can heighten ROI by letting the customer be a part of the strategy. The podcast recommends businesses invite customers to participate in every aspect of the company to foster a community…

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