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Navigating April Fools’ Day For B2B Marketers, Seriously

April Fools' Day is just around the corner, and B2B marketers are always looking for new and creative ways to engage with their audience.   April Fools' Day can be a fun and playful holiday, but for B2B marketers, it can also be a risky day to engage with customers and clients. While some companies have successfully used April Fools'…

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Happy Email!

Why Email Marketing to a Refined List Is King

The Benefits of Focusing on a Specific Audience for Your Email Marketing Campaigns. Email marketing can be a highly effective way to reach potential customers and drive sales. But, the success of your campaign largely depends on the quality of your email list. While some marketers may be tempted to cast a wide net and send emails to as many…

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Invest In Your Future

Lead Nurturing 101: A Guide to Building Stronger Customer Relationships

As a business owner or marketer, you know that generating leads is only half the battle. The real challenge lies in converting those leads into paying customers. And that's where lead nurturing comes in. Lead nurturing is the process of building relationships with potential customers through targeted, personalized communication. It involves providing valuable content, addressing customer concerns, and guiding prospects…

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CRM Through New Eyes

By Billy Jennings on 5/10/22 Referencing If You Market Podcast Episode 161#: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer    On this episode of the If You Market Podcast, host Sky Cassidy sat down with The Sales WhispererⓇ Wes Schaeffer and tackled CRM or Customer Relationship Management, a few do’s and don’ts, and how to get the…

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Rowing on Strange Waters: Marketing as a Non-Marketer

By Billy Jennings on 4/26/22 Referencing If You Market Podcast Episode 160#: Marketing as a Non-Marketer, with Michael Osborne —----------------------------------------------------------------------------------------------------------------------------   If you’re a self-proclaimed business newbie and/or out of the loop with the plethora of  ever-changing tools and tactics out there, it can feel overwhelming dipping your toes into the water so to speak when it comes to marketing…

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Virtual Events: Where Three Minutes Matters the Most

By Billy Jennings on 4/12/22 Referencing If You Market Podcast Episode #159: Virtual Event, Who Cares?, with Julius Solaris On this episode of the If You Market podcast, Sky sat down with Julius Solaris, Marketing Vice President of Hopin. Virtual events were the main topic of the speakers' talks, as well as why they might not have the popularity and…

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Making The Funnel More Human: Marketing Automation and Your Business

By Billy Jennings on 3/29/22 Referencing If You Market Podcast Episode 158#: Conversation Automation and Commerce, with Paul Ace   In this episode of the If You Market podcast Sky Cassidy sat down with Paul Ace of Amplify C-Com and tackled conversation, automating the customer journey, improving the funnel process as a whole, and the benefits of establishing a strong…

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Good People, Good Business: Inside Out Marketing

By Billy Jennings on 3/15/22 Referencing If You Market Podcast Episode #157: Inside Out Marketing, Forget About Your Customers, with Tim Parkin   On this episode of the If You Market podcast host Sky Cassidy talks with Tim Parkin of Parkin Consulting. Inevitably in business, we all encounter setbacks and dead ends. With this, Tim encourages business owners to look…

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Trust Your Gut…Unless You Have the Data: Data-Driven Decisions

By Billy Jennings on 3/1/22 Referencing If You Market Podcast Episode #156: Should You be Making Data-Driven Decisions?, with Nick Amabile   Arguably the hardest part of owning a business is making the tough decisions necessary to keep things flowing in the right direction. While some choices are as easy as black and white, others require a deep dive into…

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Is it worth it?: ABM for SMBs

By Billy Jennings on 2/1/2022 Referencing If You Market Podcast Episode #154: ABM for Targeting SMB In this episode of the If You Market podcast, Sky sat down with Lokesh Dave of Enlyft. On the topic of having ABM work on SMBs, both of our speakers have good takes. Just a quick review on the acronyms, ABM stands for “Account-Based…

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Mind the Quality, Then the Name: On Business Branding & Marketing

By Billy Jennings on 1/18/2022 Referencing If You Market Podcast Episode #153: Why Brand Doesn't Matter, with Paul Cowan This week with Sky Cassidy, sits down with Paul Cowan, Chief Marketing Officer of Fresh Books and tackled why brand or branding is not everything and his experiences in the marketing field. As a nerd for ads and the psychology behind…

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