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The newest thing in marketing is… 99% Bullshit. “Purpose”, “Why”, “Authenticity”, and other things marketers are ruining

By: Sky Cassidy There’s been a lot of talk about the “purpose” driven company and how your company must have a “higher purpose”.  I think it’s 99% bullshit, not only that but this manipulative marketing tactic threatens the livelihood of all marketers.   To the causal observer there’s a fine line between an effective marketer and a manipulation, but to us…

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