Data “Scholarships” Enable Brilliant Minds in Startup Community With about 90 percent of new businesses failing within their formative years, MountainTop Data CEO Sky Cassidy is helping startups on the path to success by offering data scholarships. (Los Angeles, CA) July 2, 2019− The number one reason for failure in business within the first year is cash flow problems, followed…
Customer-Powered Companies Guaranteed to See Higher Sales, Experts Say If You Market Podcast hosts, Sky Cassidy and cohost Karla Jo Helms, interview marketing specialist, Mark Organ, on how companies can heighten ROI by letting the customer be a part of the strategy. The podcast recommends businesses invite customers to participate in every aspect of the company to foster a community…
Today, businesses are not as quick to purchase products or services as they once were. Per Sky Cassidy, CEO of MountainTop Data, slower “buying cycles” necessitates more than ever that B2B companies utilize ultra-clean and updated marketing lists to be profitable. (Los Angeles, CA) June 4, 2019−B2B buying cycles are getting longer. This, according to a study by Demand Gen…
As the field of customer advocacy develops, If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview customer marketing expert, Meaghan Sullivan, on how companies can utilize their customers as a part of their marketing and sales strategies. The podcast encourages businesses to make their customers feel like they are part of the future of an organization.…
If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview content delivery expert, Laura Hall on how businesses can cut through the noise with content that has impact. The podcast encourages businesses to give their customers real value with content that aims to consult—not just sell and how to make sure you get the maximum exposure for…
In March 2019 Google implemented an algorithm update that could negatively affect search engine optimization (SEO) rankings for many websites. Not surprisingly, email marketing strategies can turn the deficit into a gain. (Los Angeles, CA) May 6, 2019. The full ramifications of Google’s March 2019 algorithm update are not yet known. A survey of 500 users found that 58 percent of respondents…
Mountain Top Data CEO Sky Cassidy says US companies will prepare to invest in cloud solutions to increase their efficiency and security, but they should know the pitfalls and difficulties before they go, especially regarding email challenges. (Los Angeles, CA) April 1, 2019. Cloud solutions offer businesses reduction in time, money and effort, as well as increased cyber security.1 In…
Artificial Intelligence (AI) has revolutionized marketing by allowing businesses to leverage data to steer the customer’s next move. Yet many marketing directors don’t understand how to use the full potential of AI to maximize profits, says Mountain Top Data. (Los Angeles, CA) March 4, 2019 --- According to a global survey of 600 executives, nine out of 10 companies use…
As U.S businesses gravitate to content-based marketing strategies, If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview marketing expert, Ryan O’Hara, on how startups can capture attention from their target audiences. The podcast commends brand archetypes as the formula for driving content marketing campaigns and sustaining interest from prospects. (Tampa, FL) February 26, 2019 –…
Today, businesses can thrive or die on their ability to generate online sales. Several marketing tools are available, however, there’s one sales generator that beats them all, says Mountain Top Data. (Los Angeles, CA) February 26, 2019 – In November the latest Cyber Monday (starting on Thanksgiving Day and culminating on the following Monday) became the highest U.S. ecommerce sales…
As more working professionals telecommute regularly, If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview remote workforce expert, Lissette Sutherland, on how companies can manage remote teams. The podcast encourages managers to give remote workers autonomy in facilitating workplace culture and success. (Tampa, FL) January 22, 2019 – CNBC outlined a recent IWG report noting how…