Our CEO and host of the If You Market podcast, Sky Cassidy, had a great time answering questions on Reddit AMA today. Email Marketing Events Startup marketing Social Stanley Cup (lol) Hi, I’m Sky Cassidy. I’m a B2B marketer, CEO of a B2B data company and host of a podcast called “If you Market"... (the S**t Out of It…
Today, businesses are not as quick to purchase products or services as they once were. Per Sky Cassidy, CEO of MountainTop Data, slower “buying cycles” necessitates more than ever that B2B companies utilize ultra-clean and updated marketing lists to be profitable. (Los Angeles, CA) June 4, 2019−B2B buying cycles are getting longer. This, according to a study by Demand Gen…
In March 2019 Google implemented an algorithm update that could negatively affect search engine optimization (SEO) rankings for many websites. Not surprisingly, email marketing strategies can turn the deficit into a gain. (Los Angeles, CA) May 6, 2019. The full ramifications of Google’s March 2019 algorithm update are not yet known. A survey of 500 users found that 58 percent of respondents…