MountainTop Data CEO guests on Sales Podcast: Get Reliable Data To Market and Scale With Sky Cassidy
MountainTop Data CEO, Sky Cassidy, was a guest on the Sales Podcast on September 4, 2019. Listen to the Sales Podcast on Itunes or wherever you get podcasts and see more about the episode featuring MountainTop Data CEO, Sky Cassidy here.
Here’s some of what they discuss.
- “Small data” is his niche
- He has direct contact information for businesses
- He’s essentially a list-provider (not a list broker)
- Data-mining for their own lists
- These are not opted-in lists
- Opt-ins are not transferrable
- Reputable ESPs will not let you email lists like this
- Businesses cannot opt-out of phone calls
- Direct mail is coming back
- Technology/automation is muddying the water
- Be direct in your prospecting
- Ask for a sample to test list providers
- He advises his clients on the very next step
- He’ll review their creatives to make sure their messaging is on point
- His minimums helps him disqualify the cheap customers
- He never works with someone who has never used a list
- He offers email deliverability management
- You have to take care of your customers
- Sometimes that means cutting your losses even when they’re wrong
- Screen your potential vendors
- Accountability is key to growing a sales team
- How to grow today
- Cold calling still works
- Good website (SEO, PPC, Referrals, Podcast)
- Events
- Top Data Search
- Ask about his scholarship for startups