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data cleaning

Companies Spend More Housing Dirty Data Than it Costs to Clean it

good news

Marketing data is the easiest part of your marketing campaigns to fix, and having cleaner data creates a positive ripple effect through your pipeline directly to sales.

bad news

Inaccurate emails and dirty data can ruin campaigns, and at least 10% of your marketing data goes bad every quarter.  Don’t let a simple data cleaning get in the way of your success.

dirty data

Your campaigns may be spot on, but with built-in data inaccuracies and 10% of data going bad every quarter, regular data cleaning is a must.  Don’t let dirty data slow down your marketing.  If inaccurate information, fake contacts, and duplicates have piled up in your database our Email Verification and Data Scrub services can help.

email verification

The quickest thing you can do to improve your data is email verification. Accurate emails are a must and our email verification will remove inaccurate and harmful emails giving you immediate results.  Even if you’ve already been sending to a list, bad emails can cause low delivery rates, which means many emails are rejected before they even get to the email server.  This leave bad emails lying in wait to get delivered again in your next campaign and continue the cycle of poor performance.

  • Identify and remove bad contacts
  • Improve email delivery rates

data cleaning

Email verification can catch some bad records, but it only addresses issues with bad emails.  To give your campaigns the best chance of success you need a full data cleaning.  We will consult with you to come up with the best data cleaning, enhancing, and appending combination for your specific marketing needs.

  • Internal database comparison
  • Social media cross verification
  • Email verification
  • Individual field algorithms with 200+ processes to format, standardize, and identify bad data.

For more information talk with one of our Data Cleaning experts

CALL (818) 252-8140


Contact Us for a FREE Data Cleaning analysis.

What does Marketing Marvin have to say about Data Cleaning?