Startup Marketing Success Boosted by Clean Data Startup businesses have a far greater chance of failing than succeeding. 70 percent of all industries fail within 10 years. eCommerce is the worst, with 90 percent failing within 120 days. Sky Cassidy, CEO of MountainTop data, highlights how startups can succeed with clean data. (Los Angeles, CA) August 12, 2019− Startup businesses…
Data “Scholarships” Enable Brilliant Minds in Startup Community With about 90 percent of new businesses failing within their formative years, MountainTop Data CEO Sky Cassidy is helping startups on the path to success by offering data scholarships. (Los Angeles, CA) July 2, 2019− The number one reason for failure in business within the first year is cash flow problems, followed…
Today, businesses are not as quick to purchase products or services as they once were. Per Sky Cassidy, CEO of MountainTop Data, slower “buying cycles” necessitates more than ever that B2B companies utilize ultra-clean and updated marketing lists to be profitable. (Los Angeles, CA) June 4, 2019−B2B buying cycles are getting longer. This, according to a study by Demand Gen…
If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview content delivery expert, Laura Hall on how businesses can cut through the noise with content that has impact. The podcast encourages businesses to give their customers real value with content that aims to consult—not just sell and how to make sure you get the maximum exposure for…
In March 2019 Google implemented an algorithm update that could negatively affect search engine optimization (SEO) rankings for many websites. Not surprisingly, email marketing strategies can turn the deficit into a gain. (Los Angeles, CA) May 6, 2019. The full ramifications of Google’s March 2019 algorithm update are not yet known. A survey of 500 users found that 58 percent of respondents…