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Don’t be a Marketing Snob

Speaking with Ardath Albee earlier this year on the If You Market podcast (episode 75) got me thinking about the idyllic image of marketing vs the reality of practical marketing.  My conclusion is that it can be very counterproductive when marketers play “keeping up with the marketing Jones” instead of focusing on what works for them and their company, focusing…

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Press Release: Customer-Powered Companies Guaranteed to See Higher Sales, Experts Say

Customer-Powered Companies Guaranteed to See Higher Sales, Experts Say If You Market Podcast hosts, Sky Cassidy and cohost Karla Jo Helms, interview marketing specialist, Mark Organ, on how companies can heighten ROI by letting the customer be a part of the strategy. The podcast recommends businesses invite customers to participate in every aspect of the company to foster a community…

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Press Release: Brand Archetypes Frame Content Marketing Strategies for Startups, Expert Says

As U.S businesses gravitate to content-based marketing strategies, If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview marketing expert, Ryan O’Hara, on how startups can capture attention from their target audiences. The podcast commends brand archetypes as the formula for driving content marketing campaigns and sustaining interest from prospects.   (Tampa, FL) February 26, 2019 –…

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Press Release: Updated Technology and Employee Autonomy Necessary for Remote Workforces, Expert Says

As more working professionals telecommute regularly, If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview remote workforce expert, Lissette Sutherland, on how companies can manage remote teams. The podcast encourages managers to give remote workers autonomy in facilitating workplace culture and success. (Tampa, FL) January 22, 2019 – CNBC outlined a recent IWG report noting how…

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