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Don’t be a Marketing Snob

Speaking with Ardath Albee earlier this year on the If You Market podcast (episode 75) got me thinking about the idyllic image of marketing vs the reality of practical marketing.  My conclusion is that it…

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Marketing with Reverse Ass Pennies?

First, if you haven’t watched the Upright Citizens Brigade video titled “Ass Pennies” video, go watch it now. ... .... ..... Okay, now that you’re back, you’re welcome, or I’m sorry, whichever. The concept is…

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Reddit AMA With Sky Cassidy

Our CEO and host of the If You Market podcast, Sky Cassidy, had a great time answering questions on Reddit AMA today. Email Marketing Events Startup marketing Social Stanley Cup (lol)   Hi, I’m Sky…

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Lead Gen Trick Revealed

I promised a lead gen trick and that's exactly what I'll deliver. There was a team of prospectors in 1849 that found a valley of gold.  They new it was only a matter of time…

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