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FYI: Suppression

You can exclude contacts you already have from searches and downloads by uploading a list of emails in the "Bulk Email Suppression" area. You can also exclude lists (some or all) you have previously downloaded from TopData Search by selecting them in that same area. See the FAQ on email suppression in TDS. 

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FYI: 2 & 3 digit SICs

You don't have to select 4 digit SIC individually.  In the Industry module select the blue ‘SELECT SIC CODE FROM LIST” button and then you can select 2, 3, or 4 digit SICs. To expand (or contract) the 2 and 3 digit SIC groups click on the SIC name.

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Don’t be a Marketing Snob

Speaking with Ardath Albee earlier this year on the If You Market podcast (episode 75) got me thinking about the idyllic image of marketing vs the reality of practical marketing.  My conclusion is that it can be very counterproductive when marketers play “keeping up with the marketing Jones” instead of focusing on what works for them and their company, focusing…

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How to Find a 4 Leaf Clover (literally and in your marketing)

Keep your fingers crossed and your nose to the grindstone. Your chances of looking at a patch of clover and finding a four leaf clover  (10,000 to 1) are better than the odds of stumbling into a great marketing campaign (unknown).  If your goal is marketing success your technique shouldn't be to just wait for good ideas to come to…

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Marketing with Reverse Ass Pennies?

First, if you haven’t watched the Upright Citizens Brigade video titled “Ass Pennies” video, go watch it now. ... .... ..... Okay, now that you’re back, you’re welcome, or I’m sorry, whichever. The concept is simple: in ass pennies, a technique is given for slowly seeding something terrible into the world for your advantage (or own sick gratification). Reverse ass…

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Reddit AMA With Sky Cassidy

Our CEO and host of the If You Market podcast, Sky Cassidy, had a great time answering questions on Reddit AMA today. Email Marketing Events Startup marketing Social Stanley Cup (lol)   Hi, I’m Sky Cassidy. I’m a B2B marketer, CEO of a B2B data company and host of a podcast called “If you Market"... (the S**t Out of It…

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The newest thing in marketing is… 99% Bullshit. “Purpose”, “Why”, “Authenticity”, and other things marketers are ruining

By: Sky Cassidy There’s been a lot of talk about the “purpose” driven company and how your company must have a “higher purpose”.  I think it’s 99% bullshit, not only that but this manipulative marketing tactic threatens the livelihood of all marketers.   To the causal observer there’s a fine line between an effective marketer and a manipulation, but to us…

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We’ll See You at the B2B Marketing Expo

The B2B Marketing Expo is October 2-3, at the Los Angeles Convention Center. Get free tickets Here and see the Show Guide Here. Visit us at booth #1519, we'll be giving demos of out data search platform and answering your marketing data questions. Also attend our presentation "What’s Next in B2B Direct Marketing Data?" on Thursday (11:45-12:15).

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