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How to Find a 4 Leaf Clover (literally and in your marketing)

Keep your fingers crossed and your nose to the grindstone. Your chances of looking at a patch of clover and finding a four leaf clover¬† (10,000 to 1) are better than the odds of stumbling into a great marketing campaign (unknown).¬† If your goal is marketing success your technique shouldn't be to just wait for good ideas to come to…

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