16 Jan Episode #10 | Laurie Beasley | Meeting Maker Campaigns
Recently we sat down with Laurie Beasley, President of Beasley Direct and Online Marketing, Inc, and also President of the Direct Marketing Association of Northern California, to ask her about new trends in B2B marketing. In this episode she describes a new type of campaign that is becoming very popular, often labeled “Meeting Maker Campaigns.” These are campaigns targeted at key accounts, which are comprised of multiple touches that often include a dimensional direct mail campaign, email campaign and detailed tele-prospecting effort. The goal of the campaign is to schedule a 30 minute meeting or demonstration and the prospect is rewarded with a nice gift as a thank you for attending. Ms. Beasley describes a campaign she ran for a cloud services technology company last year that resulted in 230 demo appointments being scheduled from a list of 1,300 target accounts. Listen to this episode of the Elephant Test to learn more.
Summary of episode
Contact Laurie Beasley
LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc. which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.
Here are some case studies from Beasley Direct that were mentioned in the show: Case Studies
- Email: email@example.com
- Phone#: (408) 782-0046 x21
- Company Twitter: @BeasleyDirect
- Company Site: www.beasleydirect.com
- LinkedIn: https://www.linkedin.com/in/laurie-beasley-88b108/
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