Elephant Test - B2B Marketing Podcast - Mountaintop Data
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Skilled B2B marketers know a good idea when they see it. The Elephant Test podcast explores top B2B marketing ideas and tactics with industry experts. Each episode features a conversation with a thought leader in B2B marketing, discussing topics like: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

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Episode #4

David Reske

Digital Marketing

Episode #5

Mike Agron

Webinars from the Beginning

Episode #1

Laura Patterson

Performance metrics and dashboards

Episode #2

Charlie Liang

Account Based Marketing with an Expert

Episode #3

Mike Moran

Artificial Intelligence in Marketing

Sky Cassidy


Sky Cassidy grew up in rural Northern California and graduated from Sonoma State in 2000 with a degree in Photography. He moved to Los Angeles in 2002 and after over 10 years working in marketing and bouncing around the Southern California startup scene he settled in as CEO of MountainTop Data, a provider of marketing data services for B2B companies. He is a problem-solver, tinkerer, and lover of science.

Alicia Garavagliay

Marketing Manager

Alicia is originally from Santa Cruz California and recently moved to the Los Angeles area. She earned her bachelors from San Jose State University, and a master’s degree from the University of North Texas, both in communication studies. She has worked on political campaigns, at agencies, and as a consultant. Now she is the head of marketing for MountainTop Data, a B2B marketing intelligence company. Alicia is passionate about culture and pushing everything to be better. Find her on Twitter @AliciaRachelleG