IF YOU MARKET

— THEY WILL COME —

The Elephant Test is now the If You Market podcast.  Everything else is staying the same (or better), just a little re-branding.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a conversation with a thought leader in B2B marketing, discussing topics like: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

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Episode #21 (06/19/2018)
Adam Schoenfeld – The SDR Experiment
      Adam Schoenfeld - Episode 21
Episode #20 (06/05/2018)
Erica Lanyon – Sales & Marketing Alignment
      Erica Lanyon - Episode 20
Episode #19 (05/22/2018)
Jaxson Khan – Influencer Relationships
      Jaxson Khan - Episode 19.1
Episode #18 (05/8/2018)
Stephen Zakur – Site Search
      Stephen Zakur - Episode 18 - The If You Market Podcast
Episode #17 (04/24/2018)
Laura Patterson – Upstream Marketing
      Laura Patterson - Episode 17
Episode #16 (04/10/2018)
Ruth Stevens – B2B Data
      Ruth Stevens on B2B Data - The Elephant Test Podcast by MountainTop Data
Episode #15 (03/27/2018)
Jordan Mason – Top of Funnel Digital Marketing
      FINAL-Jordan-Mason
Episode #14 (03/13/2018)
Ali Jawin – Marketing Automation
      FINAL - Ali Jawin
Episode #13 (02/27/2018)
Brandon Redlinger – Growth Marketing
      FINAL - Brandon Redlinger
Episode #12 (02/13/2018)
Laura Lopuch – Email Content Best Practices
      FINAL - Laura Lopuch
Episode #11 (1/30/2018)
Jeremy BiegerCustomer Feedback
      Jeremy Bieger
Episode #10 (1/16/2018)
Laura BeasleyMeeting Maker Campaigns
      Episode10 - Laurie Beasley - 1-15-18
Episode #9 (1/2/2018)
Jamie Crosbie – Hiring the Right Marketing Team, Part 2
      jamie-crosbie_&MTD-part2

Episode #8 (12/19/2017)
Jamie Crosbie – Hiring the Right Marketing Team, Part 1
      Jamie Crosbie 8 The Elephant Test - Elephant Test Podcast

Episode #7 (12/5/2017)
Terry Hedden – Multitouch Marketing
      Terry Hedden 7 The Elephant Test
Episode #6 (11/21/2017)
Charles Rogel – Employee Experience & Customer Engagement
      Charles Rogel The Elephant Test

Episode #5 (11/7/2017)
Mike Agron – Webinars for Lead Generation
      Mike Agron 2nd brand new The Elephant Test

Episode #4 (10/24/2017)
David ReskeDigital Marketing
      David Reske The Elephant Test

Episode #3 (10/10/2017)
Mike Moran – Artificial Intelligence in B2B Marketing
      Mike Moran The Elephant Test

Episode #2 (9/26/2017)
Charlie Liang – Account Based Marketing
      Charlie Lang The Elephant Test

Episode #1 (9/15/2017)
Laura Patterson – Marketing Performance Management
      Laura Patterson The Elephant Test

Sky Cassidy

Host of The IF YOU MARKET Podcast


Sky Cassidy grew up in rural Northern California and graduated from Sonoma State in 2000. He moved to Los Angeles in 2002 and after over 10 years working in sales, marketing, and dabbling in the Silicon Beach startup scene, he took over as CEO of MountainTop Data, a provider of marketing information services for B2B companies. He is a problem-solver, tinkerer, and lover of science.

Alicia Garavagliay

Co-Host of The Elephant Test Podcast


Alicia is originally from Santa Cruz California and recently moved to the Los Angeles area. She earned her bachelors from San Jose State University, and a master’s degree from the University of North Texas, both in communication studies. She has worked on political campaigns, at agencies, and as a consultant. Now she is the head of marketing for MountainTop Data, a B2B marketing intelligence company. Alicia is passionate about culture and pushing everything to be better. Find her on Twitter @AliciaRachelleG